100 Things We Have Learned Since We Started Blogging

by Broke Professional on February 21, 2011 · 96 comments

Warning: This Post is nearly 7,000 words.  Skimming is allowed and perhaps necessary!

Just two months ago when my wife and I made the plunge and registered Broke Professionals as our domain, we had no idea how to run a blog.  We had read a lot of blogs, but we knew little or nothing about regularly creating (hopefully) unique and creative content, networking with other bloggers, picking a niche, marketing/getting traffic, and perhaps most importantly for a beginning blogger, the technical side of blogging.

We have a lot more to learn, but along the way I have kept a notebook of things we have learned.  Although I do not want to speak too often about blogging, as that is not the “niche” of this blog, now that the notebook has more than 100 “Things I have learned since I started blogging” in it, and with the knowledge that much of my reader base is bloggers or people who are interested in starting their own blogs,  I thought I would share.  If I am wrong about any of these items, please sound off in the comments section.  Understand that what I have learned is a mix of personal experience and reading.  I have tried to site some of the websites I enjoy or have learned from, but I cannot list them all (because my memory is not that great).  Thanks to all of the awesome writers out there teaching “newbie” bloggers like us the ropes.  I hope this nearly 7,000 word manifesto will add a little to the collection. So, here goes-

General

1. You do not have to be a computer expert to start up a blog.  Although knowledge of code would be a huge plus, it is not necessary.  There is a number of very famous bloggers who will admit they are not experts on the technical side of writing.  When we started our blog we had little to no technical knowledge.  (We still don’t to be perfectly honest).

2. WordPress is a free (open source) blog software that allows you to utilize “plugins” and “widgets” in order to create and run your blog. There are other open sources options available, but I use WordPress and I have been very satisfied.

3. We use Godaddy for our hosting and have actually been very happy with the results. Again, there are many options, just do some research and see what is best for you. $1.99 Web Hosting with Godaddy.

Plugins

4. Plugins can do everything from keep comment spam at bay to “jazzing up” your site. However, most beginning bloggers utilize too many plugins. This makes you look like an amateur.  (I made this mistake in the beginning) Too many plugins also slows down your site.  Google takes speed into account when evaluating your site. Also, the average reader will leave a page if it does not fully load in 4-5 seconds.

5. A great way to find good plugins is to search for the “most popular” plugins based upon the number of times each plugin has been downloaded.

6. If a plugin goes awry, it can shut down your entire site.  If that happens the best thing to do may be to go into your site (via the server) and to delete all of the plugins.

7. No great bloggers that I know of use a “hit counter.” Hit counters are inaccurate because they tend to count “spy bots” and “spiders.” (See below).  The blogging “calendar” can also be seen as the sign of an amateur.

8. Akismet is a really awesome plugin for keeping spam at bay. However, based upon my site it is not always 100% accurate, so make sure you check out the filtered spam to ensure you’re not keeping a true fan of your work from commenting on your site.

9. The Advanced TinyMCLE plugin allows you to easily colorize your writing, etc.

Theme/Appearance

10.  WordPress offers many “free themes.” However, most probloggers or people who get serious about blogging (as a hobby or a business) tend to use “premium” themes.  The advantages of “premium themes” are, among other things: a) support if your site has problems; b) larger customization; c) advanced SEO, d) a more distinct look to your site.

11. We use The Thesis Theme for WordPressWe have found it to be a great bargain and very easy to use.  We find that our site has really improved since we switched to the Thesis theme.   Many professional/well-known bloggers use the Thesis Theme. Another well known and well respected premium theme is the Genesis Theme.

12. You should try to create/hire someone to create a distinct header for your theme. The header should be original, further your brand, allude to the purpose/niche of your site, and apparently not be too corporate.  (Unfortunately, I fear, the header I have created breaks all of these rules).  If you can become friends with an awesome graphic designer then you are already at a great advantage over the average person starting a blog.

13.  It is best not to play around too much with switching themes/headers once you are set, as you want to start creating a “brand” for your blog. Your readers will start expecting a certain cohesion, both in your writing and the look and design of your site.  It is best to toy around and try to perfect these things in the beginning, when you likely will not have many (perhaps not even any) readers.

Great Resources for Starting Your Blog

14.  There are some really great blogs/books for those interested in how to create/run a successful blog.  Some of my favorites include:  Blogs – Daily Blog Tips, Pro Blogger, Smart Passive Income Books – Darren Rowse (the genius behind Pro Blogger amongst other things) and Chris Garrett (another very successful pro blogger, etc). ProBlogger- Secrets to Blogging Your Way to a 6 Figure Income – Darren Rowse and Christopher Garrett

15.  Remember that you will find some contradicting advice in these and other sources, as with anything else. At the end, we recommend you just expand your knowledge, experiment, and see what works best for you and your blog.

Running a Blog, Day to Day Operations

16.  Pick a posting schedule and try to stick with it.  Many people recommend Monday-Wednesday-Friday, (the College Investor is a great site that keeps this schedule).  Other sites such as our blog or Squirrelers.com try to post at least once a day.  At the end of the day, the important thing seems to be sticking with a set schedule.   Your readers crave a routine so they are not wasting their time going to your site if it has not been updated.  Conversely, if you get into the routine and fall off the wagon, you may end up frustrating loyal readers. For many of us this is not our full-time job, so things are going to get in the way (such as life).  But you should try to  do your best to be considerate of your audience.  We are very lucky to have them.

17.  Bloggers report that if you go off schedule, you will likely notice the affects on your traffic for some period of time.

18.  Many bloggers have more than one blog.  This can lead to burnout.  It may be best to slowly try and expand your very own “blogging empire.”  However, even one person can be very successful having two+ blogs along with a family and a busy work schedule.  A blog author that I really respect who appears to pull this off is “Darwin, of Darwin’s Finance and Darwin’s Money fame.”  Khaleef of KNS Financial and now Fat Guy, Skinny Wallet is now attempting to go down this road as well.

19. Posting schedule does not just refer to which days of the week you will post. It should also refer to the time that you post each day.  At Broke Professionals, we try to post every day at 7:30 a.m.  However, we admittedly fall short of this goal much more often than we would prefer.

20.  One thing that we try to do, to improve the user experience for our readers, is to treat our site like it is a television network. This is a tip that I have not read anywhere else (but I’m sure we did not create) but which really is helpful in how we go about running our site.  When we think of Broke Professionals as “BPC” (Broke Professional’s Company) rather than as simply a blog, we get motivated to do certain things, such as: pull non-effective programming, try to create “series”, have a set schedule, and quickly respond to audience reaction, both positive and negative.  For example, we recently started a series called “Fictional Wealth.”  I (Mr. Broke Professional) love writing fiction and I was very excited about trying to incorporate fiction into the personal finance niche.  I ran the first post in this “series” thinking it would be a “big thing” for our site.  A full day this post was on our site (during an otherwise very successful week), and all we heard was crickets.  The Creative and the Executive parts of my brain battled it out.  But, eventually, the “series” was pulled after just one “episode.”  It was no good, so just like  the ill-conceived television series Quarterlife, it did not deserve and was not given a second chance or a second airing.

21.  As we hinted above, unless it is a personal blog (which is more like a journal), you have to respect your readers. Think about how much valuable time your blog is taking up of other people’s lives. Add it all up and you may become nervous at how much value you need to provide to make up for the time expanded on it.  If you do not respect other people you will be wasting their time.  People do not become loyal fans/readers of something that wastes their time or does not respect them as an audience.

22.  Although there have been some recent debates about allowing a community (allowing comments, etc) on your site, I believe it is important to give everyone a voice and to allow feedback, the negative as well as the positive.

23.  Accept that not all of the comments left on your blog will be nice/favorable.  There will be comments that say you or your site sucks.  There will be comments that point out your egregious misuse of the English language and your crimes against the written form.  Accept those criticisms and try your best to improve.  The other day I was reminded of your v. you’re by a particularly detail oriented reader.  It was a rule of grammar that I knew but often forget to implement, and a commenter called reading my blog “painful.”  It was a harsh reminder that I need to be constantly working to improve as a writer.  Everyone is a critic and nobody is perfect.  Particularly not I.  (or is it me?)  In fact, just had to use spell check in order to properly spell egregious.

24. Do not edit reader comments. Run every comment that is not spam and has something to say, good or bad.  (within reason)  Other bloggers may disagree, but I want the experience to be real, even if that sometimes means my feelings get hurt or comments are left that are slightly inflammatory or negative.  There are of course also ethical questions concerned with making such a call.

25. Try to write with a buddy, if you can.  I love that I can be reading other blogs/commenting while Mrs. Broke Professional is writing a post for our site.  There are certain things both of us enjoy that the other does not.  We each have our own strengths and limitations.  Just like in our marriage, together we form a pretty solid team.  Even someone like me who is a complete control freak enjoys the experience of co-running our blog.

26.  You will never become a huge hit if you blog anonymously. Because of our day jobs, Mrs. Broke Professional and I are pretty much constrained to a life of blogging anonymously.  That is a shame, because whether you are Seth Godin, Darren Rowse or Steve Pavlina, almost every huge blog involves an actual person(s) for people to identify with.

27.  However, there are some benefits to blogging anonymously as well.  You feel more freedom in being able to talk about certain things without the fear of offending people in your “non-internet” life.  You also avoid (hopefully) cyber-stalkers creeping into your real life.  However, it is also important to understand that even if you blog anonymously, one day, if you get big enough, your real identity will probably be discovered.  A pretty notorious example of this is the gentlemen who was blogging as “The Fake Steve Jobs.”  Also remember that you must generally pay/take some action to not have your real life name linked to your site at whois.com.

The Creative Process of Your Blog

28.  Only hit that publish button if you have proofread and re-written the article the best you can.  Also, only hit that publish button if you really believe what your about to send out into the world provides real value to other people. By value we do not necessarily mean that it has to teach somebody how to do something or be a “game” changing idea every single time you are going to post something, but it must at least serve some purpose, even if said purpose is a (perhaps) modest purpose like putting a smile on a readers face for a few seconds while reading a humorous story.

29. Writing for a blog is not like writing for your day job. (That is, of course, unless your day job involves being a professional blogger).  Even long-time journalists will admit that writing for a blog involves a somewhat different skill set than writing for their papers/magazines.

30. Try to keep an “idea” notebook. Every time you get a new idea try and place it into the notebook.  It is important to be able to sit down with a fresh idea in front of you.  This way you will not waste time trying to come up with an idea and be forced to go with a half-baked blog entry.  Moreover, if you do not write down the ideas in your notebook (or wherever) as soon as they pop into your head, you will likely lose the idea.  Possibly forever.  If you are anything like us, then change that “possibly” to “probably.”

31. People want unique articles. Try your best to zig where others zag.  If there is a misfire then you can always change direction.  The toughest thing for personal finance bloggers like our site is that there are a) so many other sites doing a great job with it; and b) There are a limited number of stories.  The trick is trying to find new and creative ways to tell them.  It is both a challenge and a blessing.

32.  People enjoy list articles.    Particularly lists of 3, 10 or 100.  (check)

33. Accept the fact right now that the posts that you think should be most popular or that you worked the hardest on may not always be your biggest successes. Try not to over-think these things, but do listen to your audience and try to take some clues from what they are reacting to.  I know I will not be following my own advice as I hit the publish button this this article, as it has taken me nearly 12 hours and over 6,600+ words to create.  That said, I have to understand that if it bombs whereas something we do the next day that is silly and takes only an hour to write is a relative “hit”, then that is just the way it is.

34.  Be careful before starting a series.  Your audience will expect you to follow through with your series.  When we first started blogging we created an eight part series leading up to New Years Day.  However, our heart was not in it after a short period of time, and by day three that lack of conviction really showed in our writing.  Particularly our least favorite post we ever published: Eating Only Organic Foods was created during this period in time. (yuckers).

35. Some other forms of writing that generally appeal to people are: a) being timely, b) teaching people a new skill, c) being original.  Having a sense of humor is almost always a huge plus when you’re writing.

36.  Try your hardest to focus on writing unique and valuable blog posts.  Do not be afraid to allow you and/or your personality to be reflected in your writing.  For the most part, a blog is very informal.  Your audience will probably want to get a sense of who you are, where you’re coming from, and your perspective in general.

Your Audience

37.  It will, based upon the comments received (particularly in the beginning), seem as if it is only other bloggers leaving comments and/or reading your blog. You will appreciate other bloggers taking the time to reciprocate, yet at the same time get nervous, as you will understand that they are also trying to promote their own site.  However, think back to when you did not have a blog.  How often did you comment on someone’s site?  Probably not very often.  There are people who read your blog besides other bloggers.  They are your silent majority, in most instances.  Just try to accept that and be particularly excited when someone like that takes the time to write you a nice email or a lengthy/valuable comment on your blog.

38. Your audience cannot be taken for granted. There are so many other options of which sites to visit (other informative/entertainment sources) to choose from.  So, do not take a single one of your readers for granted.  Remember that they will become loyal readers if you offer them value.

Promoting Your Site

39.  Although everyone says that content is king (which I believe), your site will persist in obscurity, no matter how strong its content, if people do not know to read it in the first place.

40.  Most blogging experts say it is best not to promote your site too much until you have at least ten posts of your own up at your site. Consider it, how valuable would it be for you to drive traffic to your empty blog?

41.  Commenting on other sites blogs is an excellent method of blog promotion, particularly when you are first starting a blog of your own.

42.  You’re (likely) only one person and you likely have a full-time job, but try your best to be ubiquitous, particularly within your niche.

43.  Try to choose a domaine name that is short and easy to remember.

44. If you are not blogging anonymously, remember to tell your friends and family to check in on your blog as well.  At least then you will know at least your mom is reading your blog.  They may also be more likely to provide you with the much needed constructive criticism.

45. Being involved in appropriate forums is another great way to become a known commodity and syphon some traffic to your site.

46. Creating a Twitter Account and a Facebook page for your site and being active in those communities can also be good sources of referral traffic. Just be careful to be focused when utilizing these great resources.  Remember that Facebook is the #2 site behind Google and therefore can really make your site if you go about it the right way.

47.  Utilize other social media networks such as Digg, Delicious, Reddit and Stumbleupon.  Although in our experience, the traffic from these sources is generally not that great for creating repeat visitors as compared to other sources,  we are sure there are many people who have had a lot more success than our site with these.  If an article takes off on one of these sites it can bring in hundreds or thousands of visitors, so it is definitely something worth trying your hand at.  Note: The algorithm of  many of these social media sites may (or will) consider your self promotion as a negative, particularly if you do not help promote others or take your self-promotion too far.  I think we overused Reddit in particular to the point where we may never be allowed to submit another link.  (We just didn’t know when we were starting out that this was considered a bad practice).

48. In my opinion (and many other well respected bloggers such as Daily Blog Tips or Pro Blogger:, to name a few), the most effective method of promoting your site is guest blogging.  Guest Blogging helps your site in a myriad of ways.  First, it may improve your SEO, as it will include a link back to your site. Secondly, it will hopefully get your writing in front of new people.  Thirdly, it may help you build a relationship with other bloggers.

49. However, there are some major caveats to consider when guest blogging. First off, guest blogging for a small blog may not bring you any visitors at all.  (Alexa rankings may be one good measure to see how large a site is).  Another effective method to consider is the amount of subscribers they have (Feedburner, etc), or the amount of comments left on the site’s posts.  You should also try to choose a site that is within your niche when guest blogging.

50.  Do not be afraid, even if yours is a new blog, of attempting to submit your blog to huge sites, provided that said sites accept guest posts.  I have submitted guest blogs to huge well established sites, and have had some success.  In early March one of our guest blogs will be run on Daily Blog Tips.  If we can do it, so can you.  There is no excuse.  For this reason, when you guest blog, bring your “A game”.  First off, your guest post submission will likely be rejected (particularly by large or medium sized blogs) if you do not.  Secondly, you want to make another person’s site look good.

51.  Accepting guest blogs on your own site can also be beneficial, particularly if the guest blogger links back to your site.  However, be careful that you do not accept poorly written, outside your niche, or unhelpful guest posts.  You will find (particularly if you are solicited from Facebook chat, in my experience) many people who claim they are your “fans” and want to guest post, but in all reality they just work for themselves/companies and are trying to give you “spammy articles”.  It is one thing if someone pays you for running such a post, but do not be afraid to be “the bad guy/girl” and say no rather than use your site as a free advertisement center for someone else’s business.  At the end of the day it is your blog, and your readers will expect a certain level of quality from both you and your guest posts.

52. Try to network with other bloggers, particularly those in your niche.  Do not be afraid to just reach out to your heroes and say you are huge fans.  The blogging community is for the most part very sociable and friendly.

53.  Only offer original content as guest blogs. Only run original content as guest blogs on your own site.

54.  Perhaps it is best to only submit your guest post submission to one other site at the time.  In the beginning of our site I (Mr. Broke Professional) sent out a guest blog submission to two major blogs.  Both ended up showing interest (with one of them saying yes).  I then felt like a big tool telling this other, blog, which again was a huge blog that I really respected, that I had to pull the guest post submission because it would be run somewhere else.  A lot of this is just common sense, but there is also some finesse involved.  Try your best not to make amateur mistakes like I have or to burn any bridges.

55.  We highly recommend joining a quality blogging network.  Aside from the intellectual benefits of conversing with a diverse group of like-minded and/or like-interested individuals, and the sense of community that a close-knit and well-run blogging network can instill, it can also be beneficial for your site.  You need people who are going to give you honest feedback about your site and who will work to cross-promote.  We have benefitted greatly from our involvement with the Yakezie Challenge, and the Yakezie personal finance blogging group, run/created by Sam of the Financial Samurai fame.  We consider it the single smartest thing we have done as bloggers.    The fact that the group is heavily involved in charity/scholarship work makes it even better.

56.  Every little source helps. If you can get 25-35 different sources of referrals, you should be able to clear at least 100 plus visitors per day, easy.  Sometimes one source can be a jackpot, but diversification gives you a lot more lottery tickets.  Now of course, if something “goes viral” you will have a ton of traffic.  Enjoy the ride.  However, understand that you need to keep pushing yourself.  No blog has ever (as far as I know) “made it big” overnight.  After the spike of a major guest post or a post going viral, things will eventually go back to normal or near-normal.  At this time you are likely hoping that the numbers will stay slightly elevated from before.  It’s a major cliche, but blogging is a marathon, not a sprint.  Do not be a jerk, do not big time anybody, do not get impatient.  Most bloggers quit within six months to a year.  If you are part of a higher community and have a passion for what your doing you will be able to make it through those first six months and beyond with no problems.

57.  If your in it “for the money”, it will come across. In your writings, in your interactions with other bloggers, in your comments on other sites, etc.  It will come across.  And it will likely ruin you.

58. Grassroots advertising may be all you need. We have never spent a dime on advertising and have slowly worked our way up to averaging (lately) around 100 visitors per day.  (75-80 uniques).  I have read many times that great writing and ubiquitous grassroots networking may be all you need.  Time rather than money appears to be the greatest resource in blogging.

59.  Understand that your blog is going to take up way more time than you initially thought, if you want to really build it.

60.  Many blogging experts recommend an even time split as follows: 1/2 of the time spent working on unique content, 1/2 of the time spent promoting your site.

61. Having a weekly “links/blogs I am reading” list on your site may be a great way to network and expose your audience to other awesome blogs.

62.  When you’re commenting on another blog, do not just skim the material because you want to get your name out there. In-depth comments are what will attract people’s attention and will endear you to the blogger.  When 101 Centavos gives us, for example, narrowly tailored advice on how to improve our site or improve a feature of our site in the comment, that means a whole lot more than a simple “awesome site,” comment left from someone who is not really engaging with our blog.  Be a person….nobody likes a “Spammerton Jones.”

63.  You should read as many other awesome blogs as you can, particularly those in your niche. When we read blogs such as Get Rich Slowly, Life and My Finances,  or the Saved Quarter (just to name a few), we get inspired.  We get informed.  We get connected to the greater community within our niche.  And we become better bloggers, all around.  Obviously this does not mean you should engage or plagiarism or idea theft. Of course there are many themes/etc., that will be covered again and again.  Am I the first person to ever post a list of things I have learned blogging?  No.  The key is to try and come at it from a fresh angle and with original material.

64. Try to develop at least one friendship with another blogger who will be your “spotter” when your down and out.  Who will always be there for your if you need a pick me up.  And who will honestly tell you if your blog needs improvement, a recent post was weak, or your header is seriously lame.  For me, a blogging buddy that I consider in this ilk is Twenty Something Money. Like with anything in life, also try to acquire mentors.  That said, it is important to never be (or be perceived as) a user.

65. Accept that there will be down days/weeks.  Your blog may never take off.  Of course, like anything, you will never know if you do not try.    Also, try not to give in to jealousy.  There will be other blogs that started around the same time as you and which seem to be killing it despite (in your opinion) weaker creative content/etc.  Be happy for their success and try to learn from it.

66.  Try to balance running your site with running your life. Your day job and your family have to come first.  Think of blogging as a hobby (unless you make enough money where it is much more than that).  Have realist expectations.  We have traded sleep for the time spent working on our site.  It is not always the best trade, yet we feel invigorated from the site, for some reason.  We know we just said be ubiquitous, but if you are not careful you may be ubiquitous at the local divorce court.  Like with anything, try your hand at moderation.

Traffic/Monetization

67.  Again, be patient.  Do not expect to make any money with your blog, particularly in the beginning.  The barrier for entry is low but very few blogs make a large some of money just from there blog.

68.  If you do make money, it will likely not be from blogging itself, but rather from developing your business in other ways using your blog as a key part of the infrastructure of your business.  There are at least 28 effective ways for bloggers to make money (as noted by Daily Blog Tips). I cannot improve on that list, and again, I am no role model when it comes to this, so please just check out that awesome article.  The basic thing to know is, try to implement as many diverse monetization methods as you can, assuming of course that you wish to make money off of your blog.  You should diversify your income sources.  The creators of Pro Bloggers and Daily Blog Tips are great examples of this at work.

69.  Install Google Analytics as soon as you can so you can track the amount of visitors to your site. Google Analytics is great because it ignores spy bots, which other analytic systems may not be able to do.  Spy Bots and Spiders are web crawlers for search engines that basically map out your site.  That said, try not to live or die with your monetization or Google Analytics traffic reports.  Try also to avoid being obsessed with viewing your stats all the time. We have at times been guilty of this and it is both a waste of time and an unhealthy method of viewing your blog’s success.  Keep track of these things but do not become addicted to it.

70.  Understand going in that many advertising/affiliate programs will not release any money to you until your earnings reach a certain amount. For example, Google requires that you earn at least $100.00 before they will cut you a check.  If you have not done so already, set up a PayPal Account.

71.  Take care of the business side of your blog, both on the web and in real life (if necessary). Ensure you have the proper privacy/legal disclaimers on your site.  Make sure you are incorporated if you need to be (or other appropriate legal entity).  Make sure you are taking the proper actions with regards to your taxes.  Talk to the appropriate professional(s) if need be.  Start using separate business accounts if that is the smart play.  Figure it out.  The more serious and successful your blog gets then we are sure the more careful you have to be about these types of things.

72.  You need to focus on a method of monetizing that works for your site.  Although traffic is huge, if you cannot properly turn it into buyers/money (and if making money is what you want to do) then all the traffic in the world may not make your site an economic success.  As the recent (and previously discussed) story of the fake Steve Jobs points out, making money just by blogging may be dead. Also, it is common sense, but if you are going to monetize your blog, understand that it may be a turn-off to certain members of your audience.  Also understand that if your site endorses something, you should actually believe it will provide value for your readers.

73.  Amazon Affiliates is a good affiliate program to start out with.

Picking a Niche

74.  Most successful sites have a niche. Although you could just have a personal (journal-like) site, it will not likely have too many readers. This depends upon your goals for the site.

75. Try to chose a niche that you are excited about and knowledgeable about. That said, it almost appears that many bloggers want to avoid their respective areas of expertise in their blogs.  I do not blog at all about law.  Maggie and Nicole over at Nicole and MaggieWordpress.com are untenured professors yet do not blog about their curriculum or areas of academic expertise.  It can be very liberating to “escape” the pressures of your day job and instead focus on your hobbies/passions, etc.  Perhaps the most successful personal finance blogger, J.D. Roth over at Get Rich Slowly, describes himself as an “accidental” personal finance guru.

76.  The more narrow you can define your search (within reason), the better off you will likely be in the crowded internet marketplace. For example, our niche is personal finance for professionals.  Our sub-niche is our emphasis on professionals struggling with student loan debt.  Although we can write across some rather broad topics, we try to always relate these back to our audience (this post itself being a bad example of that).  That said, make sure it is a subject with room to grow–in other words, pick something that you can write consistently about for a long period of time.

77.  Some niches are more profitable than others. I did not know this going in, but apparently personal finance is one of the more profitable niches.  If monetization is something you really care about then you should consider this.

78.  Google has released a “heat chart” for the most lucrative areas to place ads. Unfortunately the best place appears to be right under the title of a post.  In other words, the most obtrusive place.  It is also said that regular readers click on your ads less than one-time visitors, and the most lucrative visitors (in terms of monetization) tend to come from search engines.

79.  Often times the trade for a click is a visitor leaving your site, perhaps never to come back. You should at least consider that fact when strategizing about how to monetize your site.

Google/Search Engine Optimization (SEO)

80. Do not expect Google to be your bff from day one. Some say there is a Google “Sandbox”, where new sites are relegated to.  It means that your site will not show up as well (or at all) in the Google rankings until your site becomes more established.  This makes total sense when you think about it, although to the best of my knowledge Google has neither confirmed nor denied the existence of the sandbox.

81.  Try to include long trail key-words that are not too competitive in order to rank high for those keywords.  A new site with little or not budget cannot often battle with the “big boys/girls” when it comes to important/common keywords.

82.  Try to pick an out of the box theme such as Thesis that is already set up with a strong SEO framework.

83.  Be patient with the SEO and in my opinion, do not write for it, or at least do not let SEO be your master. If you can incorporate it without pissing off your readers then go for it, but I always want to put our real life audience first, not the Google algorithm.  That said, it likely does not pay to totally ignore SEO.

84.  You likely should not “bold” certain words you are trying to “key on” in the middle of the text for no good reason. The Google algorithms apparently frown against such “spammy” looking attempts to cheat the SEO algorithms and you may even be penalized for them.  Aside from that, it does not help the clarity of your writing.  This is a mistake we made early on (during the first few weeks) of our blog because a certain someone (Mr. Broke Professional) thought it was what you were supposed to do.  Basically Mr. Broke Professional misread another site’s advice and it hurt our blog, (Ed. Note: most likely).  A big thank you to Sustainable Personal Finance for pointing out this error.

85. There are both free and premium programs (such as Scribe) and plugins (All in one SEO, for example) that can help simply your SEO.

86.  Again, you may be punished by Google if you try too hard to “game” the algorithm. (This is called “black hat SEO”)

87.  Perhaps the most important thing to focus on in terms of SEO is getting quality sites to link to your site so that the algorithms view you as an “authority.”

88.  It is generally frowned upon if you ask another blogger to link to your site.  If you produce quality content it will, with traffic and any luck, occur naturally.

The Creative Process of an Individual Post

89. Many people say the best length (on average) for a post is between 500-1000 words.  However, just go with the flow.  This post is going to be over 6,500+ words long.  Steve Pavlina (whether you or a fan or not, you have to admit he is prolific) and Smart Passive Income often include posts over 2,000 or 3,000 words long (or longer).  Conversely, Seth Godin (befitting his niche) often writes short, to the point posts.

90.  Try to write in a diverse cross-section of styles. On our site we have already written in various forms, including debates, letters, general posts, short stories, and as this post demonstrates, epic lists!  (to name a few)  It can pay to mix up the length and form of your posts and keep trying to come up with fresh content.  If you push yourself as a writer your audience will probably respond.  It will also serve as a learning experience that will serve you well.

91.  Read awesome sites like Copy Blogger,  to learn how to improve your writing abilities. As they say, “always be learning!” Read books to improve your writing further.  Take a writing course.  Challenge yourself.  At the end of the day, your writing ability may be the single greatest asset you have as a blogger.

92.  We do not do (currently) have podcasts or (for the most part) utilize videos/other media.  However, they say the future of blogging is incorporating more and more of these diverse types of technologies.  The more you can give your audience the more you may be able to separate yourself from the pack.

93. Try to link to other sources in your posts, if it is reasonable to do so.

94.  Try to Link internally to other posts from your site as well. Also, if you set up an archive, etc., it is better to keep up with it from the start.

95.  The more “research” you do on your post, the better it will likely be received. Try to back up your theories (unless it is a straight up opinion piece).  Think about doing old-school journalism such as interviewing people, trying to discover new information, etc.  If you can incorporate such activities it will really set your blog apart.

96.  Trying to be inflammatory can get you an audience, but ask yourself if you believe it is: a) the type of audience you want; b) if you are really adding value to the world; and c) if it is the kind of audience you can sustain for years and years.  Then evaluate how you would like to proceed.

Final Points/Misc.

97. Make sure you are married to your theme and your domaine name before making those decisions. Once you go a way down the path it will be much harder to chart a new course.

98.  Keep up with Information Both in and outside your blog – If you lose touch your audience will recognize it.  Do not live or write in a vacuum.

99.  Make sure you do the proper research before messing around with code – There would be nothing worse than losing all of your hard work.  Make sure you back up your blog as often as possible, and particularly before making any serious changes.

100.  Have Fun!  Meet New People!  Expose Yourself to New Ideas!  Be a Blogger!!!

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{ 67 comments… read them below or add one }

1 Financial Samurai February 7, 2011 at 1:45 am

Wow, what a mega post! Good luck with your beliefs. You have some good points. Anything goes in blogging imo, so I wouldn’t get too caught up with the nitty gritty.

BTW, you can find the Yakezie Badge on Yakezie.com in the top very right. It will help in the identification of Members and Challengers.

Chees

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2 Financial Samurai February 7, 2011 at 1:51 am

Oh yeah, I’m not done reading the post yet. Will come back after I read the last 3,500 words and comment! :)

Joining a network really is a positive shot in the arm. It’s really mainly about meeting new people, writing consistent content, and having FUN! If you aren’t having fun, you’re doing it wrong.

Anybody who blogs for 5 years in a row imo will be a success.

Cheers

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3 Mr. Broke Professional February 7, 2011 at 6:12 am

That is a really positive outlook on it– that if you write for a long enough period of time you will have success. I agree the important thing is to have fun and to write consistent content. The Yakezie has been a major part of what we have learned and what has improved our site. We have committed 1/3 of any earnings on our blog (beyond upkeep) to scholarships…..and I am sure if we ever get to the point that we are earning any profit it will be going straight to the Yakezie scholarship. I removed the badge while having some “speed” issues (I was experimenting and pretty much removed everything) and forgot to put it back, so I will have to do so. Thanks Sam!

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4 Financial Samurai February 7, 2011 at 7:11 pm

Look into the WP-cache plugin, or the WP3 thingy plug-in to help speed up the site. Cheers

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5 Mr. Broke Professional February 7, 2011 at 7:24 pm

Got the badge back up (not that it was the problem anyway), but I wanted to take down everything and try to reconstruct the site. I have the WP3, maybe I need to make the switch.

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6 The Saved Quarter February 7, 2011 at 2:10 am

Wow! GREAT tips! I’m passing this along to a new blogger I know. Lots of these suggestions are things I wish I knew when I was getting started. I am so glad I found Yakezie last year, as I agree that it’s been the single best thing I’ve been part of as part of my blog. :)

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7 Mr. Broke Professional February 7, 2011 at 6:14 am

Yeah the Yakezie network is amazing. Everyone has been so nice. I network a lot with my “day job” and have been a part of some great causes/organizations with wonderful people, but I never thought (biased as I was going in) that I could have that type of thing online. Very cool. We really enjoy your blog and it is great to see the development of other, more mature yakezie blogs such as the Saved Quarter as an inspiration for us. We hope our list will help the new bloggers or people considering blogging, although as Sam mentioned, there really are no hard-line rules at the end of the day.

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8 101 Centavos February 7, 2011 at 6:25 am

Wow, great post! Never mind about the length, how else are you going to say all that you need say.
I’ve had to bookmark this page, since I need to do more reading at these blogging sites that you mentioned, but never seem to get around to.
Oh, and thanks for the mention.

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9 Mr. Broke Professional February 7, 2011 at 6:38 am

Thank you! You are always one of our favorite commenters at our site and we really enjoy reading your site as well. I think if we wanted to we could have made a list of 1000 things, there is so much that goes into blogging. But then it would have been longer than a book. Our fear is that the list may not add much to any blogger with more experience than us (and we have very limited experience), but there is always room for new talented bloggers, so hopefully it will be a good read for people just starting out or interested in starting out.

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10 LifeAndMyFinances February 7, 2011 at 6:41 am

Thanks for including me in this post Broke Professional! I’m glad that my site is considered an inspiration! :)

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11 Mr. Broke Professional February 7, 2011 at 7:05 am

Thank you!

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12 Mr. Broke Professional February 7, 2011 at 7:07 am

We would be interested to know if other bloggers agree with or challenge the things we have “learned” (or perhaps, rather believe that we have learned). Does anyone agree with the Financial Samurai….that unlike Fight Club there can be no RULES of blogging?

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13 Melissa February 7, 2011 at 7:49 am

There is so much information here! I wish I had this post when I first started blogging!

Another word about guest posting–make sure you pick bloggers who will let your guest post sit on their site as the top post for a day, or at least a few hours as the top post. I made the mistake of writing a major guest post only to have it buried on page two in a matter of hours by the blogger. She posts deals and other blurbs 10 to 20 times a day. My guest post was just another blurb and got very little traffic from her huge audience because it was buried so quickly.

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14 Mr. Broke Professional February 7, 2011 at 8:31 am

Thanks Melissa. That is a really great point about how you should check on whether the sites “burn and churn” the guest posts or not. I guess there is “link love” either way with long-term benefits, but I agree a full day on a popular site is a lot more helpful to your cause than just an hour or two. My hope is that this will be a good resource for prospective/new bloggers, and I like how the comments are acting as like an addendum. Perhaps we will even run another list with the best comments as a lot of the comments have been really really helpful and have helped fill in the picture of what it means to blog. Thanks again!

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15 Financial Samurai February 7, 2011 at 7:10 pm

Anybody who guest posts on Financial Samurai gets a day, if not two days on the top since I only write 3X a week on average anyway :)

I’m impressed with people who guest post on smaller sites though. Good on em!

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16 Mr. Broke Professional February 7, 2011 at 7:25 pm

Yeah your right. I have guest posted several times on “smaller” sites and plan on continuing to do so, even though it is against the “lessons” I have learned. After all, ours is a small site and we would love to have guest posts (and have had a few really good ones).

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17 SavingMentor February 7, 2011 at 7:52 am

This is really a fantastic post and I love the brevity and pinpoint accuracy of your points. It covers a lot of ground that posts like this usually miss!

As far as there being no rules for blogging. I think there definitely are rules, or best practices I should say. BUT, if you always follow all the rules all the time then I would say you are breaking one of the cardinal rules of blogging because you need to at least do something differently to be interesting!

I know my site is different in a lot of ways than many blogs and sometimes I wish I was more like others. My writing style is fairly dry and factual compared to a lot of bloggers but it has worked for me decently well until now. I probably lose some readers because of it but I really want my content to be reference material, not just a quick read and never look at it again type stuff.

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18 Mr. Broke Professional February 7, 2011 at 8:34 am

I didn’t feel like I was accomplishing anything close to “brevity” when we were writing it so thanks so much. I think you are right about the term “best practices” rather than brightline rules. That is true of most trades/professions/jobs. I do not think your site is that dry although it is focused on information first. That is a good thing and in a way does positively set your site apart. Plus, your keeping the kind of readers that you want for your site. I would love for you to add some tips of your own if you get some time. Thanks again for commenting!

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19 Sustainable PF February 7, 2011 at 7:53 am

Thanks for including us BP. I would have thought I passed on a bit more in our numerous emails than “don’t overuse bold” though. ;)

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20 Mr. Broke Professional February 7, 2011 at 8:36 am

Come on Sustainable PF, don’t get overly confident now! J/k I am sure your site could have been highlighted more, but I was trying to “spread around the love.” I really did appreciate all of your help. It is great to see your guy’s site doing so well. I also used your site over Mrs. Broke Professional’s head to “coerce” her into being more involved, which I think has been a turning point for our site……because she is smarter than I am.

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21 Nicole February 7, 2011 at 8:11 am

Wow, I read that whole thing! It must have been a really interesting post. (It was.)

Good grammar and punctuation is a good thing! And yay for learning the difference between your and you’re!

I was an active commenter long before Maggie and I got a blog. We sort of got a blog because it seemed like a waste of comments not to leverage that, especially since comments were turning into blog-length posts. Our goal is to become famous on the internet. So we can wear the shirt. :)

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22 Mr. Broke Professional February 7, 2011 at 8:38 am

The funny thing is that I majored in English. I am a lawyer. You would think I would have all the rules of grammar down pat. Unfortunately, as is true of many in my “spellcheck” generation, who was “tought to the test”, proper grammar was never a major focus. It is something I want to work on. A lot of times I know the rule I just forget to apply it. Here’s hoping neither of you are english/literature professors. (Although from reading your site it seems that may not be the case).

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23 Nicole February 7, 2011 at 8:53 am

We are social scientists.

But we also occasionally correct the comments people leave for spelling, grammar, and profanity. If that’s wrong, we don’t want to be right.

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24 Mr. Broke Professional February 7, 2011 at 9:04 am

Sounds like some social design “manipulation systems” at play to me! J/K, I think those types of revisions are fine and perhaps should be encouraged. Changing a comment from “You Suck” to “Your site is Awesome” on the other hand, raises many different issues. P.S. In the movie Ghost Buster’s wasn’t Bill Murray’s Character a Social Scientist? (I know that is a very broad term). If so, maybe something to consider if the whole tenure track thing doesn’t work out! Unfortunately I would be the sniveling beaurocrat trying to stop you.

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25 MoneyCone February 7, 2011 at 8:25 am

Wow BP! Absolutely awesome! I read all 100 points, didn’t skim! Fantastic tips whether one is a new or a seasoned blogger!

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26 Sustainable PF February 7, 2011 at 8:34 am

#10/11 – Atahaulpa is a fantastic and customizable theme. Their help support forums are pretty great too. I’m yet to not have a question answered.
#12 – I think we will need to work on our header in the long term but we don’t know anyone who is a graphic designer where we will reveal who we are
#14 – check out blogthority.com as well. Great info there.
#25 – Our team, Mrs. SPF and I work great too. Glad our example helped push Mrs. BP to writing a bit more!
#26 – Go check out milliondollarjourney.com where FrugalTrader has kept his identity private for over 4 years. 12,000+ RSS subscribers and counting …
#46 – Not sure what i’m doing wrong but we get virtually not traffic from twitter and NONE from facebook
#74/75 – Done! I haven’t read too many sites that deal with PF like we do – from a sustainable lifestyle / green-eco perspective with numbers to back up our decisions
#94 – One thing I promote is when you thank other bloggers for linking to your site use the following format:
Thanks to BLOGGER-XYZ for highlighting our article myARTICLE-ABC .

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27 Mr. Broke Professional February 7, 2011 at 8:40 am

All great tips/tip enhancers, I know I should have highlighted Sustainable PF in our list more! Thanks again.

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28 Sustainable PF February 7, 2011 at 8:49 am

Meh, don’t sweat it pal – happy to be included at all! I was glad to help you out when you asked for feedback from the Yakezie crew. We too have learned a TON in our 2.5 months of blogging and the lessons learned seem to have paid off in some ranking systems. Yakezie tells us to share selflessly and we will help anyone we can, just like the many who helped us (both Yakezie and non-Yakezie!).

P.S. the last point #94 – the words in caps should be links to the referrer and the 2nd to your own article. The way I formatted the text didn’t appear.

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29 Squirrelers February 7, 2011 at 12:17 pm

Wow, what a post! A lot of observations and thought clearly went into this. I’ll have to come back to it later to read it more thoroughly, in order to capture everything you’re saying. But what I’ve read so far seems to be insightful. Good stuff here.

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30 Mr. Broke Professional February 7, 2011 at 12:33 pm

To be honest I found it laborious to get through while proofreading, but our thought is people can just look at the list and then read more if a point catches their attention. We didn’t set out for it to be as long as it was, but it kind of just kept growing. Thanks for reading and enjoying it!

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31 Fat Guy @ Fat Guy Skinny Wallet February 7, 2011 at 4:27 pm

Thanks for including my links (especially the new site) in this guide! I think this is a great resource for someone who is starting out and doesn’t want to make a bunch of mistakes early on!

Maybe you can polish it up and offer the tips as part of a free e-book?

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32 Mr. Broke Professional February 7, 2011 at 4:45 pm

Good idea about the e-book. I might toy around with it in the coming months as I would love to get more subscribers and maybe that would be a great way to “bribe” them into signing up for my feed. I read once that 250 words equals a standard size book, so the post would be nearly 30 pages in book form. That kind of freaks me out to think about.

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33 Echo February 7, 2011 at 4:29 pm

Nice comprehensive list of tips, I like how you broke it out into different sections (general, creative, day-to-day, etc).

I tend to agree with Financial Samurai that anything goes with blogging. You’re going to make mistakes, but you can (for the most part) fix them or change course without too many reprecussions. Show me a successful blogger who has done things one way, and I can show you another one who did it completely different with similar success. There is no single blueprint that must be followed.

That being said, it’s good to understand the basic play-book when you get started.

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34 Mr. Broke Professional February 7, 2011 at 4:47 pm

Yeah I think you guys are right on with the rules are “meant to be broken” mentality. Perhaps one of our sites strengths early on was the fact that we were naive as to how work was involved in starting a decent blog. But now that we’re two months in and hooked we’re just excited to keep learning, even if we sometimes go against the grain.

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35 Pete February 7, 2011 at 5:32 pm

Wow, that’s quite the epic post. Lot’s of good things here. Thought I’d comment on a handful of things…

#32 I’ve found that big mega list posts – like this one – do best. One of my highest trafficked articles from a while back were “75 frugal gifts to give for christmas” and “100 personal finance bloggers to follow on twitter”.

#59 Blogging can quickly become a full time job. there is always going to be more to do when you’re a blogger. The key is to prioritize and make sure the important tasks get done.

#63 I agree that you should read and comment on as many other blogs as you can in you niche. Not only do you get connected with others in your niche and get your blog name out there, it’s also a great way to figure out what more successful bloggers are doing to succeed. What types of topics do the most successful bloggers write about? How do they get more people to subscribe? Could you write about similar topics, or the same with your own spin?

#67 being patient – I think this is one of the biggest problems for newer bloggers – is not being patient while they build up content, traffic and good will with other more established bloggers. It takes a while to build up enough content to start making some money via adsense or other sources, and most don’t stick with it past 6 months.

#72 – i think that you do need to realize how your site will best monetize, and set about doing that. Certain sites work better for affiliate type income, while others (like personal finance sites) will do well with adsense AND affiliates. I don’t think making money from blogging is dead, you just have to know your niche, and now how to make money in your niche.

Ok, I could go on, but that’s enough for now. Great job!

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36 Jacob @ My Personal Finance Journey February 7, 2011 at 8:37 pm

I use GoDaddy as well and have had a great experience as well! I will admit though that I am guilty of having a hit counter. I didn’t know it might bringin’ down my “street cred” (haha – just kidding). Great post though!

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37 Mr. Broke Professional February 7, 2011 at 8:44 pm

Lol. I know, looking back I am really worried about coming across as smug or whatever….lol……when in fact I am just trying to regurgitate what I have read/been told etc. I had the hit counter for a really long time. Then someone mocked me for it. (Only because I was bragging about how many “visitors” I had). I wonder what other things I ma doing that are considered really lame that I do not even realize……

everyone, feel free to point them out (as if you don’t already).

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38 Tim @ Faith and Finance February 7, 2011 at 9:52 pm

Awesome post Mr. BP! Found it through the Yakezie forums.

I’ve really benefited from having a stash of ideas for blog posts. (#30) I usually keep a notes page on my phone dedicated to 20-30 topics that I can pull at any moment when I’m needing a post. I like to add to it whenever possible.

Will definitely add this to the list of resources to refer back to (as well as others)! I just subscribed and tweeted this.

Keep it up!

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39 Mr. Broke Professional February 7, 2011 at 10:03 pm

Tim,

Thanks for reading the list, subscribing and tweeting. We are really happy that it seems a lot of people have found some value in our list. I wish our “blog stash” had 30+ ideas, we usually hover around 5-10. What makes it easier for us is that we do a few series, like our “Spouse Off” where the framework is the same, we just need to pick a topic.

It has been great to get to meet some members of the Yakezie we have previously heard of but not yet interacted with. Shoot me an email if we can ever help your site in any way with promoting an extra important blog post, etc. The same goes for everyone, of course.

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40 Aloysa February 7, 2011 at 10:37 pm

One big blogging manual post. Great stuff! I think you nailed everything that a newbie should know. If I wouldn’t close my twitter account I would retwitt it. ;-) Sorry! How long did it take for you to compile this list?

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41 Mr. Broke Professional February 7, 2011 at 10:41 pm

Aloysa! It is great to have you back commenting on the site! We kept a log as we were going, but it still took about 12 hours to compile the list, etc. The problem was at one point there were actually a lot more than 100, but then we decided to pare it down and try and keep the better ones/hold some back for perhaps a second go at it in the future. We are probably going to turn it into a free ebook since we already have so much of it done already, which was a great suggestion by Khaleef (KNS Financial). Thanks again and glad you enjoyed it. In case you didn’t notice I was like the beat reporter for your site recently over at the Yakezie forums.

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42 Aloysa February 7, 2011 at 11:41 pm

I did notice your reports about my blog. :-) Thank you! You are one of the few people who made me feel welcomed and missed.

KNS suggested a great idea. I had the same idea when I was reading your post. You have a book outline ready, so just start writing. :-)

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43 Mr. Broke Professional February 7, 2011 at 11:49 pm

I’ve said it once and I will say it again. You are a great writer. In my opinion you should try to keep writing, regardless of the form. It will help make up for the hacks like me out there blogging away and trying to write novels that will never sell.

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44 Buck Inspire February 8, 2011 at 2:07 am

Impressive list. Funny I was thinking of putting one together, but you beat me to the punch. Great job, will refer to this myself. :) It’s awesome you have a writing partner. How did you convince her or did she already enjoy writing/blogging to begin with?

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45 Mr. Broke Professional February 8, 2011 at 5:44 am

Thanks Buck………yeah Mrs. Broke Professional is pretty creative so it wasn’t too hard to convince her to join up after the first month or so (particularly after I guilted her with the fact that Mrs. SPF was so involved over at Sustainable Personal Finance). Of course, it may just be the “can’t beat it, might as well join em’ mentality as well.” I will try and get her to respond.

You should still form your list! There are so many blogging tips/issues a blogger has to deal with and a lot of it is subjective.

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46 Miss T @ Prairie EcoThrifter February 8, 2011 at 3:57 pm

Thanks so much for the valuable insight. I will be including this post in my weekly PEP’s.

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47 Mr. Broke Professional February 8, 2011 at 4:20 pm

That is awesome to hear! Thank you!

By the way your article on our site is still getting a lot of traffic….it is our number one article (and we installed the top 10 plugin at least 2-3 weeks ago).

Thanks so much for sharing such a great post in a blog swap.

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48 Blogthority February 8, 2011 at 6:19 pm

Very nice list!

Regarding traffic and posting frequency: new blogs will see a strong correlation, because a big chunk of their traffic comes from people reading their latest post or from other blogs linking to a recent post.

Typically (I think), over time – your search engine traffic will increase and will lower the effect of post frequency.

In my case, a new post might get less than 10% of the page views on any given day. Of course, that’s not counting people who only view on RSS.

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49 Mr. Broke Professional February 8, 2011 at 9:52 pm

Very good point about the effects of search engine traffic. I can only hope that my site gets to a point where a new post gets less than 10% of the page views. I am going to go check out the Blogthority and see if I can improve my SEO.

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50 NoTrustFund February 8, 2011 at 10:10 pm

Thanks for the great post. If you can elaborate on #71 a little I would be interested in what you have to say. I’ve been focused primarily on content and honestly have not thought much about the business aspect of things yet. If you have any recommended resources I would love to hear about it.

Thanks again!

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51 Mr. Broke Professional February 8, 2011 at 10:18 pm

I have to go into lawyer mode on this one plead the fifth, and to say that the best thing is to do some research and contact the proper professionals, etc., if need be. We do not know enough about it yet as our site doesn’t currently earn much money (it actually loses money, to be honest). I guess all that I was trying to say was that you will have to (depending upon where you live, etc) pay taxes on income earned blogging. The accounting may be more than you can handle at a certain point. At a certain point perhaps a separate business entity for your blog may be necessary/wanted. You want to try your best to avoid being the subject of a suit and to put the proper language in your privacy statement and legal disclaimer to avoid liability, if possible. You can look at other well known sites privacy statements/etc., for some ideas on the subject. Some people would probably also say it is a good idea to start implementing some of these systems early on, such as keeping your blog income separate from your day job, holding some money back so you can pay taxes, etc. I hope that helps somewhat, sorry for being so vague.

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52 NoTrustFund February 8, 2011 at 10:34 pm

No this is a good reminder that I have a lot of work to do in this area. I lose money on my blog too, so I haven’t spent any time on this, but it’s good to be prepared.

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53 The Financial Blogger February 9, 2011 at 9:49 am

What I like about this post is how it is formatted; bullet points, easy to read, simple/clear and practical advice, very scannable!

Great stuff!

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54 Mr. Broke Professional February 9, 2011 at 10:29 am

And “being scannable” would certainly be another lesson learned with blogging. I never knew (other than, perhaps instinctively) just how important being scannable is to a blog post. Thanks for reading it and glad you enjoyed it.

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55 Laura@MoveToPortugal February 12, 2011 at 9:05 am

Thank you for writing such a helpful post. I really need to learn to stick to my blogging schedule, after 3+ years I’ll still not got it quite right.

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56 retirebyforty February 12, 2011 at 11:58 am

What can I say, but great post!
I have been pretty good with the MWF schedule and my readership is steadily increasing. It’s a slow process, but at least I’m not stuck at the same point.
On my todo list – upgrade to Thesis… I’ve been putting it off.
I think the length of time you own the domain name and expiration date also effect Google search some how.
Thanks..

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57 Mr. Broke Professional February 12, 2011 at 12:07 pm

Yeah I read that. It may be better to have your site licensed for a long period of time. Thank you so much for reading the list, I know it may be a slow slog. I really like your site so I appreciate the positive feedback from someone like yourself who has been doing it a while. Thanks again!

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58 FB @ FabulouslyBroke.com February 12, 2011 at 12:38 pm

This was an excellent, comprehensive post.

I’d add under Wordpress the following:

1. DO NOT start with Blogger or Typepad
2. If you think you might blog for more than a year, just buy your own domain name and hosting and be done with it

I moved from Blogger > own domain under Blogger > WP finally

Was a hell of a ride, lost 1000+ posts and was kind of re-starting all over again haha

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59 Mr. Broke Professional February 12, 2011 at 12:58 pm

I think some of that is actually in our e-book with the 155 tips. If not, I will have to add these experiences. I really enjoyed your tips and I am really sorry to hear that you had to go through so much crap in order to make the switch. I always think it is best to, within reason, set the framework as if you are going to be big, just in case you are. Glad to see that you came out the other side, but losing 1000+ posts must be one of the most devastating feelings.

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60 posicionamiento web February 12, 2011 at 4:45 pm

I think this is one of the most important information for me. And i’m glad reading your article. But should remark on some general things, The website style is perfect, the articles is really excellent : D. Good job, cheers

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61 Kay Lynn @ Bucksome Boomer February 12, 2011 at 10:10 pm

Great job; where was this article 19 months ago when I started blogging? I think I made half the mistakes listed.

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62 Mr. Broke Professional February 13, 2011 at 12:01 am

I’ve made all of them probably lol. And still making more every day. Oh well, its how you learn I guess.

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63 Robert @ The College Investor February 23, 2011 at 3:30 pm

Epic post with some great info! Thanks for including me! This post will surely drop you below 200k!

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64 Mr. Broke Professional February 23, 2011 at 4:01 pm

We are at 212k right now, so hopefully we will get there soon! Thanks!

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65 Destination Infinity March 2, 2011 at 12:15 pm

The last two lines on the affiliate links is appreciated. That’s the way to go…. The points are pretty good, and should be useful to readers. But since your blog is primarily about finance, people looking for blog tips may not subscribe to the email…

Destination Infinity

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66 Liz March 7, 2011 at 2:20 pm

Posts like this are why I love blogs, and always have. I have so much respect for this site and your work, particularly after you posted the disclaimer about the earnings you might make from Thesis. Very, very well done.

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67 Mr. Broke Professional March 7, 2011 at 2:52 pm

And truth be told I never earned a dime from that thesis link anyway. lol.

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