What to Consider Before Blogging for Cash

by Broke Professional on September 6, 2011 · 20 comments

I love making money blogging.  I love reading comments from readers, giving advice to new bloggers, and running the advertising for my blogs and others.  This means that I talk about my job a lot which usually leads to someone asking me to help them set up a blog to earn cash.  It doesn’t quite work that way.  Here are some things to consider before you start a blog to earn money.

Time

Blogs take a lot of time to start, even more time to maintain, and way more time if you ever want them to be big enough to make money.  For example, I spent 4-5 hours a day for two weeks setting up Budgeting in the Fun Stuff and changing all of the little details until I was happy in February 2010.  I spend another few hours a month perfecting all of that to this day.  I also spend at least 6 hours a week writing my daily posts.  Finally, I spend about 4 hours a day answering my own emails and the emails of all of my advertising clients.  If you don’t want to put in hours and hours into your blog, then making money blogging isn’t probably for you.

Passion

In the beginning, your passion for a subject is all that you will have to keep your blog going.  I didn’t get more than 10 readers a day for months.  I just kept posting because I really love talking about money.  Personal finance is truly fun for me.  If it wasn’t, BFS would have died within 3 months.  If you have a subject you really love to write about, then a blog may be a perfect fit for you.  If the idea of posting regularly on one theme sounds crazy to you, blogging to earn money may not be your cup of tea.

Drive to Succeed

If you have the time and the passion, then the only other thing you will need is the drive to succeed.  I didn’t mind the time I was spending on growing my blog and I had the passion, but my drive to succeed led me into making money.  That drive kept me going when I was tired.  I kept submitting to blog carnivals, making connections, and went out of my way to learn how to gather more readers.  I wanted my blog to become just as popular as all of the blogs I loved to read.  I wanted that enough that I made sure to keep my posts personal and to answer the comments I receive.  I wasn’t and won’t let anything stand in the way of my little community.

By pushing myself to stick with those basics, the money became way easier to obtain.  Advertisers started emailing me when they realized I had readers.  I also started getting more search engine traffic as I built up my content, which makes me more with Adsense.  Ultimately, that drive to succeed helped me quit my day job to do what I love full time.

If you have a blog, what would you suggest to consider before pursuing blogging to earn money?  If you are thinking about starting a blog to make some cash, do you have the time, passion, and drive to push you along?

{ 16 comments… read them below or add one }

1 Briana Myricks September 6, 2011 at 1:27 pm

I admittedly need to spend a bit more time each day on my blogging business.

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2 Crystal September 7, 2011 at 11:11 pm

I need to spend less. If I keep doing 11-13 hour days, I will burn out…

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3 retirebyforty September 6, 2011 at 4:05 pm

I completely agree. Blogging takes so much time and if you are not passionate about the subject, you’ll lose interest fast. The only thing I would add is to find a network of similar blogs and make friends. Your blogging buddies will keep you going when you hit the difficult stretches.

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4 Crystal September 7, 2011 at 11:13 pm

So true! I have a handful of fellow pf bloggers that I know I can vent to and lean on whenever I need to. :-)

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5 krantcents September 6, 2011 at 5:26 pm

This is not something you can casually do and expect to make money. It takes a good deal of effort and a lot of hours.

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6 Crystal September 7, 2011 at 11:13 pm

I know! Even when it was just a hobby job, I was putting in 20-30 hours a week…

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7 SB @ One Cent At A Time September 6, 2011 at 10:44 pm

The things you listed are necessary for succeeding in any thing in life naturally a blogger should also possess these qualities to earn decent money blogging.

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8 Crystal September 7, 2011 at 11:14 pm

I didn’t look at it from a general pov, good point. :-)

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9 Financial Success for Young Adults September 7, 2011 at 6:01 pm

How many times have you wanted to quit? For me maybe once but then I thought about how much I love writing. I did it for free for 8 months and I would probably continue doing it for free for a while.

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10 Crystal September 7, 2011 at 11:34 pm

I’ve never wanted to quit blogging or making advertising deals (I have had specific days that I wanted to take off, but never 2 in a row), but every once in a while, I do dream about giving up some of my freelancing tasks. But only because I have overscheduled myself. I guess that’s how I know this is the job for me. :-)

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11 Shaun @ Smart Family Finance September 7, 2011 at 10:49 pm

You also need to love working with others. Blogging is a networking sport and if you aren’t willing to invest yourself in the PF community, you aren’t going to get very far.

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12 Crystal September 7, 2011 at 11:35 pm

So true! I actually wrote a post just about that on one of my blogs: http://howimakemoneyblogging.com/networking-is-everything/

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13 Neo September 9, 2011 at 7:32 pm

Thanks for posting this. You are right, making money blogging is hard work. And there is really no such thing as “instant results”. Like anything else in life you need to work hard and put in the time or else you not going to get what you want.

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14 Andrea @MoneyMastered September 10, 2011 at 1:22 pm

I started blogging in February of this year and only recently realized I could make money doing it. In the beginning, I just wanted a place to talk to myself about my financial life and what I was doing to try to improve it. :)

A lot of people seem to think they can get a free site, slap up a few posts from time to time, and quit their day jobs to retire to a life of happiness and leisure. And while that would be nice, I don’t think everyone realizes how much work it takes to make any money at all! If I divided all the hours I’ve spent on blog-related stuff this year versus the money I’ve brought in, I’m probably down to pennies per hour.

You have to love it. That’s what I think most people need to consider. If you just like it a little bit, you’ll give up quickly. You absolutely must love the time and effort you put forth to make your blog anything more than a hobby.

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15 Bret @ Hope to Prosper September 12, 2011 at 7:38 pm

This is all so very true.

I remember posting on my blog in the beginning and I felt like a tree falling in the middle of the forest. Nobody was there to hear me. I remember how excited I was when I got my first comment, because I actually had someone out there. It takes a lot of time, effort and dedication to start a successful blog. It’s only worth it if you enjoy doing it.

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16 webpall June 22, 2012 at 8:33 am

I have now 4 blogs, all on Wordpress. Daily they bring between 1 and 7 visitors each. This is because I post new content once a month or two. I will concentrate on one of them and post every week, hoping this blog will succeed.

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