Online shopping has come of age. In fact, a quick look around shows that there are thousands of websites online and more are popping up every minute.The world of eCommerce is vast and the global eCommerce market is expected to reach $1.5 trillion this year. According to Emarketer, global eCommerce sales are expected to increase by 20.1 percent in the coming year.
This is not surprising and it shows that new businesses can establish themselves quite quickly online. However, there are thousands of websites online and only a few become successful. If you are planning how to start an online store, you must be wondering what you have to do to make your website unique and successful. The good news is that the Internet has been tamed and there are several simple steps you can follow to make a successful website.
Rule No 1 – It’s Your Product Not The Website
Your website is essential for selling your product but in the end, it all comes down to your product. Having the best products, at the best rates is necessary to make an impact on the market. Add good customer service to that, and free shipping and your website will become successful even with the simplest background. A simple case in question is Craigslist. This website has the simplest layout and format but it is still one of the most popular and famous classifieds website online. The website has retained the same format since inception and it has still managed to become successful.
Rule No 2 – Advertise to New and Existing Customers
For your business to be profitable, customers have to know about it and this means advertising. Thankfully, online advertising is easy, as you can use social media marketing and other forums to raise awareness about your business. However, almost all websites recommend pre-advertising. This ensures that customers know about your business before the product is actually out. However, SBA also recommends that you keep existing customers in mind. Advertise new products, sales deals, freebies, discount coupons, etc. to loyal patrons and make sure that they get deals specially targeted for them. This encourages customer loyalty and it also increases word-of-mouth publicity for your website.
Rule No 3 – Listen To The Experts
Listen to experienced online marketers or get the help of expert online website developers to set up your website. Remember, they have done this many times before and they do know the tricks of the trade. This is especially true regarding website design, shopping cart choice, product display, shipping, customer service, etc. Of course, do make sure that you contribute ideas and review everything that the designers and marketers do. This is because you know your product and your business. Your input along with expert ideas is necessary to make your website a success. With the right help, your website can be up and running in less than two weeks.
Rule No 4 – Budget Carefully
Setting up a new business is expensive. You have to spend on inventory, website design, and a thousand other things but budgeting is necessary to make sure you have a successful business. Another rule of thumb is that the less you spend on technology, the more you have to spend on inventory, customer service, and advertising. It’s also a good idea to use a simple solution that can be upgraded in the future when you decided to expand the business and the website.
Rule No 5 – Make Security A Priority
Customers are wary of websites that do not offer a short history of themselves. As a result, it’s a good idea to have a complete T & A page, a Privacy Page and a About Us Page to assure customers of your identity and your commitment to business. To protect customer data, you also have to install state-of-the-art security programs like PCI DSS (Payment Card Industry Data Security Standard) to protect customer data and their credit card information when they shop on your website. This might seem like something silly but customers are not willing to take a risk with new websites if they are not sure of the website security. Use the best and advertise it prominently to assure customers of your commitment.
This may seem like a lot of effort but if you are committed to setting up your business, it is worth it says Is4profit. The world of eCommerce is vast and there is enough business for everyone. Just make sure that you set up your website quickly, follow these simple rules, and work as hard as possible to make your website as successful. You deserve your share of the online eCommerce pie and nothing should stop you from getting it.